Teeth Matters

We worked with 3M’s Orthodontics division on a product brochure that introduces children to the world of Orthodontics! We can all agree that dental care and children don’t have a very successful relationship. So, to make this brochure work, we needed a compelling story that was informative, visually appealing, and most importantly, interactive!

And so began the story of two friends, Mr Smiles and Dr Orthodonto who set out on a journey to the Toothy Mountains! Along the way they discuss the various pluses of maintaining oral hygiene, all the while being on the lookout for the hidden ‘tooth’ statues!