A cloud-based business process management platform, specially conceptualised and designed to promote digital usage amongst MSMEs.


Simple Does It

Lima addresses a very core problem faced by MSMEs, however for a layman, it was a little (J) difficult to ‘get’ their business offering in one go. We worked closely with Lima to break down their proposition for wholesale dealers and distributors, and retail merchants. This was demonstrated in the design style which is simple, clean and easy to consume. We also extended this visual language and aesthetic to create short, unique explainer videos to make Lima truly stand out.