One of the key features of any fashion brand is the model. The chosen model for a brand is a salient communicator, and the audience ends up inferring far more than just whether the model is attractive or not.
The KAARYAH brand needed a face which resonated with the brand’s promise – of being a relatable brand for Indian women, and one that suited their body type. We combed through several faces, and finally chose Ritu Verma, based on her approachability and confidence as someone who our specific TG could connect with.
The other key elements, from the hair to postures props and photography, were thoroughly researched to match with the brand promise. The final outcome? Here it is!