Harita – Intelliseat Product Launch Film
The launch film for an IoT-powered smart driver’s seat for heavy vehicles, designed in collaboration with IIT Madras, by Harita, from the house of TVS.
A Welcome Party for The Future
We admit that a great product is the easiest to sell, and we have been rather lucky in that aspect. The case of Harita’s Intelliseat wasn’t any different. A seat that not only recorded a driver’s posture and alertness while on the road, but also gave them regular incremental alerts and tips to correct the issue. Developed by some of the sharpest minds of the country, this product needed us to translate the incredible technology to the simplest of terms. We did this by creating a narrative around Intelliseat’s practical utilisation. We also used 3D animation to break down the technology that goes into it, quite literally.