timios - Dadi Filter - September - 300X2

Timios - Digital Advertising

Founded by Aswani Chaitanya and his sister Hima Bindu, timios offers a range of products that are age-appropriate, made with natural ingredients and low on salt and sugar

If Dadi says so...

Grandparents are the gold standard when it comes to parenting advice. So who better than a Dadi, to let you know that timios snacks are a 100% certified by her? We tweaked the ‘Dadi’ to ‘Nani’, ‘Ajji” etc. based on the location, targeting millennial parents who stay away from home, and are most likely to miss the advice of an older person. Our message resonated with our TG, and helped add many customers to timios!